As the electric retail monster Gome has over its mesh to double-check the integrity of the whole merchandise sales, as well as the comprehensive benefits of lead in the industry. In 2008, GOME wireless retail market is furthermore adept to make large prospects for 2009 and outlooks Zhongguancun Online with GOME (ZOL) connect hands simultaneously to issue a wireless telephone market in 2009 about the report - “2009 Mobile Phone Products Consumer Trends Report. ”
Report of four views:
First, brainy handsets more and more alertness Two, high-capacity, contact video screen, high-pixel will become a mainstream Three, 3G publically put into use and connected apparatus geared up Fourth, the market share of in the household brand labels will enhance
First, brainy handsets more and more alertness
According to research obtained by GOME data, recent years have more and more and more consumers begin to pay attention to smart phones. August 2008, the market intelligence on mobile products have increased from 100 to 12 month market intelligence on the mobile phone has broken through the 160 section. The smart cell phone users are also concerned about growing.
Two, high-capacity, feel computer display, high-pixel will become a mainstream GOME study founded on data got displayed that three million to five million pixel camera telephones are the mainstream of the market share, and in 2009 as the charges have dropped, the number of configurations of the eight million pixel camera telephones are underneath 3,000 assess Consumers worried about such a mobile telephone furthermore come to an unprecedented height. 8,000,000 proposition thus GOME pixel camera telephones will become mainstream in 2009.
Since the eight million pixel camera and buying charges in the output of 5 million pixels with camera to slender the gap between the cost, it is equipped with a 8,000,000-pixel camera is not for the vendors is tough, and buyers were more 8,000,000 pixels are eager to choose products. Trust in 2009, the U.S. attack against the low-cost wireless telephone camera will play the function of replacement.
In augmentation, today’s client electronics yield are headed for the development of mass storage space. Because of high-capacity wink recollection chips, portable handset charges plunging, 8GB recollection small discern has been under 100 yuan, turning into the mainstream of the prevailing smartphone configuration.
At the identical time, in 2009 GOME proposition will be large-screen wireless handset market up much, so widescreen GOME has a large number of wireless telephone buys in alignment to sustain the number of forms and storage on the rank of commerce leader. Touch Panel expertise in today’s more and more complicated, more and more users touch-screen steadiness, Touch Panel worried about the share market will come to 25%.
Three, 3G officially put into use and related equipment ready In January 2009, 3G take pictures at the official Chinese release of the three major network operators to adopt a positive strategy to seize the 3G market. 3C as a household appliance GOME retail stores, we must transition the existing business model, and in order to adapt to the new market.
Because of the advancement of 3G systems will extend to mature for a long time, the Chinese telecommunications market will go in a 2G, 3G wireless telephone market stage coexist, and the three foremost mesh operators is not the identical as the 3G expertise, buyers need to select operators Mobile operators re-election, which the United States and other nations will reinforce the foremost 3C shops and co-operation between operators, and encourage the fast popularization of 3G wireless phone.
Chinese telecommunications market is more very included, 3G webs and highly developed selling demanded a long interval of time, each habitation has divergent from the circumstances, at present, the Chinese telecommunications market will move into a interval of 2G, 3G portable handset market, the composite point in time coexist. Because clients pay for 3G portable handset operators to decide another collection of portable handset yield, so the United States and other nations 3C greatest warehouse operators will be fortified and the extent down of support, through the endorsement of 3G enterprise, 3G users in the development and support, the provision of services, incurable connection endorsement efforts to endorse the quick popularization of 3G portable phone.
Fourth, the market share of in the household brand labels will enhance
All along, GOME has a channel on the great advantages of direct supply through the manufacturers, so the underwriting customized mobile marketing has become the usual means. The great advantage of the channels even GOME licensed mobile handset prices and parallel imports dare to challenge the price and the quality of much more secure than the parallel imports.
Even though domestic mobile phone has been subjected to foreign mobile phone brands and domestic oppression and exclusion of the mobile phone market performed poorly, but in the mobile phone technology with the domestic R & D, product planning, product features, product quality, brand building, channel innovation and after-sales service continuous improvement in these areas, the market share of domestic mobile phone is expected to raise.
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