What’s your website marketing strategy? Does it contain all the right elements? If you’re not getting as much free traffic as you think you should be, make sure your plan includes the most effective techniques.
Below are three important concepts to incorporate into your website promotion efforts. You can utilize each of them separately, but combining them gives them much more power.
1. Leverage — By using leverage, you increase the power of the site promotion techniques you use. Using more powerful sites, for example, you can boost your own site’s credibility and search engine ranking. Viral methods, such as article marketing increase your link building power by leveraging the reach of other sites and individuals.
Creating content on various powerful sites is one of the best ways to take advantage of leverage. You can push your site higher up in the search engine rankings, increase traffic, and reach new markets. Using article submission directories, Hub Pages, Squidoo, and other Web 2.0 properties, you can create powerful backlinks and expose your site to new audiences.
2. Diversification — The more keywords your site is found for, and the more traffic sources you have, the more stable your free traffic becomes. It’s pretty well established that if you can get your site to rank well for keywords with a lot of demand and competition, you’ll get more traffic. But, we often spend too much time trying to hit those hard to win for keywords.
For more stable free traffic, however, it’s sometimes best to rank for a diversified set of easier to win for keywords. In fact, the larger the number of keywords your site ranks for, the more stable the traffic will be. For this reason alone, diversifying your keywords should be a key result of your website marketing strategy.
Building more Web pages is one way to diversify. Having additional pages will result in an increase in internal links, more PageRank, and your site being found for more keywords. Another way to diversify is to create more links on other websites, especially in conjunction with substantial content. This will expand your free traffic sources.
3. Automation — If you want to diversify and increase leverage at the same time, do it with the help of automation. You can use software to republish your RSS feeds, do keyword research, and submit your site to directories.
If your current website marketing strategy is feeling a little ill, try reviving it with automation, leverage, and diversification. Use leverage by creating unique content on other more powerful sites (such as article directories). If inpointing links are a weakness, seek out linking opportunities. If your site is being found for very few keywords, create more Web pages on your site. If automation is not part of your arsenal, add it now. More free traffic can be yours by implementing a few small changes.
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