Year later year and as F1 China Can Say No!

Chinese F1 Grand Prix has been held for six years, next year, in October 2002 signed the 2004 host races in 2010 the first things “unequal” contract is about to expire, although the F1 to use every opportunity to once again reach out to China the olive branch in good faith, I hope Shanghai will continue to under a contract signed, but the future taking into account the critical economic situation and the status of events in China, China should be to have the courage to say no to F1.

All earnings acquired proceed FOM

With the withdrawal from Sinopec, Shanghai F1 this year has been to open before the CCTV before the naming rights sold to Shanghai Automotive, Shanghai Television Bridgestone sold the naming rights, only to get into the advertising revenue, almost on the stage “bare Ben. ” Although from the sponsor and the economic crisis, but also from the other hand showed that motor sport sponsorship in China is not cost-effective at all, output is far less than the input.

China is driving too fast to be the expansion of the region, and its mass foundation was relatively weak. FOM of “unequal treaties” is even more sick, the global advertise revenues, 10 teams of which 47 per 100 portion, where the remaining 53% of total profits by FOM capsule, the sub-circuit cubicles smaller diagram than a penny. As for all drives too fast the right to subject currency to compensate the bid (subject to each Sponsor ~ 8,000,000 ranging from 40 million U.S. dollars), the track, such as advertising earnings, and even sub-teams are not, go to FOM. (Note: FOM for the F1 authorities company)

China is completely F1 emboldened to state “no”

In sighting, the importance to the Chinese market and the prettiness of the game utterly with the strength of FOM. Canada has transmitted that from 2009 onwards, no longer retain F1 race, the French stations are also excluded, even Germany is also at stake. If we lose the Chinese market, F1 or even take a prolonged time to recover.

In addition, in 2009, China replaced the United States is likely to become the world’s largest auto market, is the world’s only car, “Noah’s Ark.” Such great potential, F1 can not be ignored. This solid foundation, China is fully F1 emboldened to say “no.” FOM can loudly shouted: “show their sincerity, let us participate in revenue sharing.