Twitter.com gives users up to 140 key strokes to send their friends and followers a brief message. That says what? It answers the question, what am I doing right now?
Who could have imagined that a social network like Twitter.com would become so prolific with the online community?
We all know that Facebook is very engaging because we can observe our friends lives as they describe them to us. We can view their status updates, see their pictures, and SuperPoke them. However, who could have considered that a social network dedicated exclusively to the common status update would become so widely adopted?
As you know, Twitter is a very future minded website. It is becoming the rage with people young and old, and has captured the eye of online marketers around the world.
No matter how basic or boring the concept appears to be at first glance, it is very powerful. Just a few years ago not many people would have thought anyone would care if say for example - I am going for a grande mocca frappaccino at Starbucks with John. Nowadays, people are very interested in the minutia of each others lives. Well add that to the explosive growth rate of memberships on these viral social networking sites, and it introduces a very powerful marketing tool.
You see Twitter allows you to post many updates a day. In fact as many as you can and want to in as short a time as you feel like. Most people want to avoid being seen as annoying with their posts but many people do add numerous status updates per day.
Furthermore, Twitter.com allows you to post your website address as a hyperlink into the update. The benefit here is twofold. First of all, those who are subscribing to your updates on Twitter.com will see your hyperlink and may click onto your website. Secondly, Twitter is gaining a great reputation in the Internet world, and you may find that Google regards links from highly active user profile pages as being from a positive neighborhood.
Just have a look at the profile page of Chris Knight. Chris Knight is an editor at EZineArticles.com. His page is http://www.twitter.com/ChrisKnight. Many thousands of people subscribe to his updates. He subscribes to thousands more. His profile page is ranked 5 by google which is quite an accomplishment.
The implication of the second facet is that Google will identify numerous inbound links from higher page rank pages, to your website. While your own page rank itself is not a critical factor, it is important to have links coming in from highly regarded web pages.
In summary, Twitter.com is a new and fairly rudimentary website at first glance. Yet under the surface it is clearly a very effective viral marketing tool. When you consider the considerable growth experienced by sites like YouTube.com and Bankrate.com due to the introduction of viral growth mechanisms such as inviting friends and following people, you can understand the importance of using new and burgeoning sites like Twitter.com.
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