A website that doesn’t place high in search engine rankings will not get many visitors. In order for a site to get attention, it must be in at least the top 50 of the rankings or nobody will ever find it. Search engine optimisation (SEO) is a strategy which helps websites get ranked higher by the search engines. The basic components of SEO are relatively simple. The object is to get as many other sites to link to yours as you can, as these backlinks each carry some weight with the search engines.
Not all backlinks have the same value. One way links that point to your site are considered stronger than reciprocal links. Also, the higher a website is ranked by Google, the more valuable it is to have your site’s link on that page. But no matter what the Google value of the site, most all links do have some value, so it is good to acquire as many as you can. For instance, if you participate in a forum, add a link in your signature line. Any little thing you can do will add up.
It is important to remember that the specific words you use for your backlinks are important. If you are optimizing a site called Rodney’s Old-Time Classics which deals with classic movies, then you would not want to use the title of the website as the link words. A better choice would be to use a link term like ‘classic movie list’.
Selecting the right keywords is also critical to ensure your search engine ranking success. Keywords are terms that people commonly enter into search engines when they are looking for a website similar to yours. For example, if your website dealt with the sale of rare baseball cards, you would want to sprinkle your website with keywords such as collectible baseball cards, rare baseball cards, baseball cards for sale, etc. Try to make sure that your keywords equate to roughly 2% of the websites text. This way, the search engine spiders will recognize them when they crawl your website. And, as such, the search engines will favorable rank your website in association with these words.
When you are trying to determine what keywords to use it can sometimes be tricky. There are services out there that will charge you a fee for some suggestions. They generally use an automated system where you type in the subject and the system returns commonly used keywords for that subject. Use those keywords in the main body of content on your site. And lastly, when submitting your site to search engines, submit it to every one you can find, even the small ones. This will assure you get the most exposure possible.
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