After many years of observing the MLM Marketplace, I have noticed that there are many mistakes that MLM distributors make. These mistakes are not because the Mlm’er is stupid…….it is simply because in most cases they only follow what their upline or MLM Company tell them to do. They are only following the directions of those above them.
Probably the overwhelming number one reason why most people fail in a Network Marketing Business is that they are told to approach their “warm” market; otherwise known as friends and family. You are told to make out a list of people you know and contact them about “the Business”. This is a surefire way to fail. Most people you know are not interested in starting a business and they certainly are not interested in “bugging” their friends and relatives. Instead of doing this and infuriating your friends and relatives, you should talk ONLY to people who have an interest in starting their own business. Check with your Upline and try to find about Lead Companies and the services they offer. Use a funded proposal so you can make money upfront while promoting your MLM.
The second mistake most MLM’ers make is to believe all the Hype that abounds in the MLM Industry. “Retire in 6 Months”, and “Join Now and get all my Spillover”, are commonplace. There are NO shorcuts to Success in the MLM Industry and it certainly does not happen overnite. When you see people touting their success as being Overnite, it is in most cases because they have spent the last couple of years building a list or transferring a prebuilt downline from one company to another. If you are just starting out you must first build a foundation of core distributors and this takes TIME. Be patient, stick to a plan, and you will be successful. Don’t deviate or join company after company………even the most seasoned professional will find it difficult to work with more than one MLM company.
The Third Mistake is the choice of company or products. There are many different estimates, but there are probably 15 million MLM distributors in the USA and it may grow by 5 million more distributors 5 years from now. You might think that this is a huge market, but one very major dynamic has changed. Up until about 1990, there were maybe only about 100 viable MLM Companies. When we look at the present situation, there are literally 1000’s of new MLM Company startups yearly.
What does this mean? Everybody is competing for a smaller and smaller share of the available distributor base. So, if your MLM company is marketing the latest “Juice Secret Product from deep in the Chinese Mountains”, be certain that 100’s of others will at least offer the same product, and for some of them it will be their flagship product too.
Thererefore I suggest you you select an MLM Company that Markets the tools the Industry needs, such as Leads. Now you have that whole 15 million people to market to…..not just a small segment.
You CAN be successful in MLM. Just don’t make the Mistakes listed above, and you will have a greater chance at having a successful MLM Business
If you would like to make a comment, please fill out the form below.
