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Blogs are everywhere; you’ll find a blog on every imaginable topic if you search online. Not every blog will make an impact on those who stop by. Most blogs aren’t able to convince their readers to “stick around” and continue coming back. The reason this happens is that most blog authors don’t build a strong enough foundation to encourage one time visitors to become regulars. Building a blog isn’t that hard but it is hard to raise the stick rate for that same blog so that will require some work. Thousands of good blogs with unique content get abandoned each and every day due to lack of readership. So, if you don’t want your blog to end up that way, you should make sure your blog’s as sticky as it can get.
Your site design is vital and will be a major factor in whether or not a person decides to revisit your blog. Let’s be real: when somebody visits your blog, they will take in your blog’s accessibility and design and within a couple of seconds decide if they want to stick around at all, before they decide if they want to come back to it. You need to convince visitors to your blog that it is worth staying on by using a simple design that isn’t heavily cluttered with advertising. A blog that is well organized is one that people will stick on.
If one post gets a surge in traffic numbers, do your best to leverage that opportunity as much as possible. You can easily add a link below your post that leads to other related posts on your blogs, which will obviously help you forward your readers to more meaningful posts and give them the best value. Writing a follow up post is easy to do and offers the reader the opportunity to learn more about that specific topic or idea. When you get a boost in traffic there are lots of things you can do to keep those readers around.
You can offer incentives to get people to subscribe. The incentive needs to be tailored to your readers and be something that they actually want to have. For example, if you run a blog about Internet marketing, you can give away free reports that teach traffic generation methods if the person subscribes to your blog. Sure this is like offering a bribe but after they have subscribed they will be more likely to visit your site whenever you have an update. As long as your blog readers are in on the action, everything else will get taken care of naturally.
In summary, this article gives you a few reasons that should help you understand why it is important to have a sticky blog and how you can get it there. If you put in a real effort you’ll see some amazing returns here. Remember, it won’t happen in a day or two but if you put forth a consistent effort there is no reason you shouldn’t reach your goal of having a sticky blog and a huge amount of regular and loyal readers.
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