Search Engine Optimization (SEO) is what every webmaster wants. SEO can give your site long term free targeted traffic from the search engines. If your website gets ranked for a high traffic competitive keyword by the search engines, you have hit a goldmine. But SEO is not easy. It may take months of back breaking work for you before you succeed.
If you dont know SEO than it means optimizing your site for search engines so that it gets ranked on search engine pages. You do this by On Page Optimization and Off Page Optimization. On page Optimization means that you include the title tag, description tag, keyword tag and H1/H2 headers to tell the search engine the keyword that you want to be ranked. Search engines dont like keyword spamming. So keep the keyword density on your page below 4%.
This is known as On Page Optimization. The search engines like it. But they love the number of quality back links that your site and that particular web page gets from other authority sites. This is called Off Page Optimization. The more quality back links your site gets, the higher it will get ranked.
Lets be clear; this requires lot of work. Its not easy especially link building. There are SEO companies that can do this work for you on payment of a few thousand dollars. Why pay this much, when you can do it for free. And it is fun too!
Some people fall into the trap of Black Hat SEO Gurus. These gurus will sell their eBooks for hundreds of dollars telling you to do this and do that. Avoid black hat. Search engines hate this stuff. Your site may get penalized by the search engines for using such techniques.
Black Hat SEO short cut is not good. It may work for sometime but the search engines will find it and ban your site. Other people buy SEO software. There are many available online. SEO Elite is one such software.
SEO Elite can only tell you whether your site is being ranked for a particular keyword and how many backlinks you are getting for your site. It cannot help you in On Page Optimization or Link Building. You will have to do this stuff yourself.
In my opinion, you need not waste few hundred dollars on such SEO software. Google gives you the resources that does these things free for you.
Open a Google Account and register your website at Google Webmaster Tools. Submit a sitemap of your site. Within days Google will index your site. When you add new pages, Googlebot will get notified and index that page in a few hours.
There is link Search Queries in the Google Webmaster Tools that will tell you the keywords for which your site was ranked in the last week and last month.
Use: link:http://www.yourdomain.com on the Google Webmaster Tools page to find the backlinks that Google knows your site is getting. If Google is not counting a backlink, it simply means Google does not know about it and that link has no value for Google.
Now, this is a free method that does not require you to pay hundreds of dollars. Why you need to buy SEO Elite if Google can do the same thing for you free. And if you are using Google Adwords for advertising your site than you can use Google Analytics.
Google Analytics is a great free tool provided by Google that tells you everything. How many visitors visited your site on a given day, the countries from where the search was made even the cities, how much time they had time spent on the site, their referral path, the bounce rate that your site had, how many pageviews per visitor; keywords they used to find your site on the search engines, how many direct visitors and how many referring sites are giving you visitors.
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