Good keywords can be compared to a good tagline. They are both equally important for the success of your advertising campaign. Your keywords are in effect the base of your PPC advertising campaign. If you choose weak keywords they will cause your campaign to fail, however strong ones can make your campaign soar.
Do your keyword researches to ensure you have the best keywords for your campaign. You will need to explore all niches in your market and examine every keyword in detail. In this way you can select the most effective ones.
To give you a clear idea on how to expand your list, we will provide you with an example. In this example, the base keyword “real estate” has been taken as the base keyword.
“Real Estate” is a highly competitive keyword due to high commissions.
The first tactic you will need to do is to make a list. Put yourself in your potential customer’s shoes and try to imagine keywords they may use, using your base keyword. With real estate other keywords come to mind like; real property and investment property. Of course these are fairly similar to your base keyword so you will need to dig a little deeper for more keywords.
Next you will need to enlarge your search into different niches or types of real estate. Some examples include; boarding houses, commercial real estate etc. After this you will be able to mix your new keywords with your initial ones and get some completely new keywords.
You can start an exclusive campaign using just real estate company names. You can even add a .com to your country extension. Even if there is no domain under this name it will not matter because searchers often use these types of variants and you will pick up some cheap traffic this way.
Try not to use general keywords; a better idea is to use keywords that specifically target your own niche market. Put yourself in your potential buyer’s shoes to discover the keywords that they use.
Here are some points to note:
- .com, .net etc. can be added to your keyword.
- You can capture visitors with company and domain names.
- Enhancing keywords with words like; best and cheap can be added to your keywords.
- Find keywords from your web log files. Use keywords that your visitors have used to find your website.
- Your competitors sales copy is worth checking out.
A good tactic is to make different lists for different categories of keywords, plurals in one, typos in another. If you do this you will be able to pinpoint your potential customers better.
Go ahead and make long lists of keywords with the help of the information provided in this article. With the right keywords there will be nothing standing in the way of your success. So build and cement your PPC campaign with a strong foundation of effective keywords. All the Best!
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