Getting lots of back links to your site is highly important in order to rank well with the search engines. Back Linking is also known as Off Page Optimization in SEO.
When you build links to your site, which websites link back to your site and the page rank of that website are important. Linking with websites that dont count with the search engines is a wasted effort.
Search engines also consider the anchor text used in linking back to your site. For example, if your website is about dating than the anchor text: dating tips may be given more importance than the anchor text: recommended website.
Search engines also like to take into account the page title of the site page that is linking to your site. Some sites are considered to be authority sites by the search engines. Back links from authority sites are very valuable.
In nutshell, you should try to get quality back links from those sites that are related to your websites niche. Those sites should be considered as authority sites by the search engines like Google. The anchor text used to link back to your website should contain your websites niche related keyword.
In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?
Everybody knows about social book marking sites and how they work. Social book marking sites like del.icio.us, digg, furl, propeller stumbleupon etc are considered as authority sites by search engines. Most of these social bookmarking sites have a page rank of 6+.
If you can bookmark your website on these sites, you can get lots of quality one way links. Dont forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.
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