UQube TagIt is the easiest, most cost effective way to request, assign and track 800#s, URLs and tracking codes. It streamlines the entire marketing workflow processes, from the agency, to the call center, web-group, and marketing department. It helps to ensure that the organization trusts marketings reporting and when a customer calls or clicks to place an order, the customer is successful.
The 4 universal challenges a marketing practitioner must overcome when setting up a direct response marketing campaign are:
1) Customer calls a toll free number that is not working or the customer is pitched the wrong product because the call center received the wrong script
2) Customer received an offer that does not match the URL so the discount is not working, so the customer does not buy the product
3) Performance reporting is compromised because all of the marketing campaigns are colliding into 1(one) toll free numbers or 800 number; and
4) a manual process put one person in charge of managing the enter landing page, 800 number and promotional codes, leaves, gets a new job, goes on vacation and cripples the marketing organization.
Generally, a marketing channel administrator expends two to four hours sending e-mails and placing phone calls to call centers and the web group in order to set up one response channel. Tag IT automatically streamlines the workflow process by allowing marketing professional to become self reliant. No more e-mails, no more phone calls. In fact larger organizations with billion dollar marketing spend budgets have saved thousands of hours from the marketing department to the call center.
Marketing budget from thousands of dollars to hundreds of thousand is being invested. Each marketing department wants to squeeze every potential penny out of every campaign they launch. So it is paramount that every facet of the campaign is set up properly.
With UQube TagIt in about 2 minute a marketing practitioner can be finished assigning all their 800 numbers, tracking tags, landing pages.
Tag IT has been unbundled from the Enterprise Application UQube.
In the past it took a marketing professional hours to set up a campaign…e.g. toll free 800 numbers, Landing Pages and Promo codes. Today with TagIT it takes seconds.
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