When it comes to selling online, it’s all about converting the traffic. We want as many people that visit our site to buy. But more often than not the conversion rate is lower than we’d like. That’s when we show our best marketing skills and try to make the irresistible offer. But that’s not enough.
The greater percentage of the traffic will always leave your site without buying. That percentage is usually as high as 99 or even higher. Shocking statistics, but the regular offer page sells only to 1 person out of 100 that visit it. And there’s nothing we can do about it. That is, we used to.
There’s the technology of the last chance, which was around for a while but surprisingly not many are using it. This technology is capturing the exit traffic. Grabbing the leaving customer by hand and handing them the last chance offer. And it works. The testing shows that conversion rates increase by 3-4 fold when using this technology.
It’s as simple as that. Whenever a visitor tries to leave your site by pressing the back button or closing the window, they are given a new offer. The offer is usually a discount, a cheap trial, or something for free in exchange of an e-mail. It is really the last chance for your leaving visitors and for you to retain them.
The nay-sayers say that this way of getting visitors’ attention is annoying and would hurt more than do good. But the tests tells a different story. And why shouldn’t it. The visitors, if you have targeted traffic, they find your offer at least somewhat interesting. And Usually the reason why they don’t buy is because they aren’t comfortable with the price.
You could give discounts and free offers right away, but that would introduce extra maintenance effort as well as could demean the value of your product to those who don’t consider the price as the main factor. The precision of targeting your customers is key to the best conversions.
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